Sustainable by Design

Sustainability is viewed as a continuous commitment that evolves over time, rather than a goal that can be fully completed. The approach focuses on designing long-lasting products, working closely with manufacturing partners to support better labor conditions, and reducing environmental impact wherever possible. At the same time, there is an emphasis on transparency, acknowledging that there are still challenges to address and improvements to be made. This openness helps ensure accountability and encourages ongoing progress.

A significant achievement was reached in 2024 with the completion of a materials initiative built around three guiding principles: repurposing existing resources, incorporating recycled inputs, and using responsibly certified materials. Every product now includes at least one of these elements, whether through the use of excess industry materials, recycled fibers, or materials verified by independent standards. This milestone also serves as the foundation for a broader long-term strategy, shaping how products will be developed in the years ahead. The plan includes advancing material innovation, improving packaging solutions, and adopting circular design practices that aim to reduce waste and extend product lifecycles.

One of the most impactful aspects of this strategy is the use of surplus fabrics, commonly known as deadstock. These are high-quality textiles that would otherwise go unused by manufacturers. By incorporating these materials into new products, waste is significantly reduced and the need for producing new fabric is minimized. As a result, products made from these sources often have a lower environmental footprint compared to those created from entirely new materials. This approach also introduces variation and uniqueness into certain product lines, as the availability of these fabrics can differ.

Reducing environmental impact also involves addressing climate-related challenges. The company is committed to maintaining a low level of carbon emissions relative to its overall business activity, ensuring that growth does not lead to increased environmental harm. Clear and measurable targets have been established to lower greenhouse gas emissions across different areas of operation. These goals include both short-term and long-term reductions and are aligned with established scientific guidelines, providing a structured path toward minimizing environmental impact.

Ethical sourcing and responsible production practices are equally important. Partnerships are formed with manufacturers that meet strict standards related to fair labor practices and workplace conditions. These relationships are supported by regular evaluations, including audits and feedback systems that help maintain transparency and drive improvement. Internationally recognized guidelines inform these practices, reinforcing expectations for responsible conduct and the protection of worker rights.

Efforts also extend beyond production facilities to support workers and their communities more broadly. By increasing collaboration with certified fair trade partners and promoting responsible purchasing practices, the company aims to create positive social impact throughout its supply chain. A clearly defined code of conduct for suppliers ensures that expectations are consistently communicated and upheld across all partnerships.

Another key focus area involves reducing the use of certain chemical substances in products. Work is ongoing to eliminate all intentionally added PFAS from new items, even in the absence of a single industry-wide standard. Considerable progress has already been made, with most recent products free from these substances. For products that rely on repurposed materials, additional testing and verification processes are being implemented to achieve the same outcome.

Continuous improvement is supported by independent testing of materials and components to ensure that unwanted substances are not present. Collaboration with suppliers, research organizations, and testing facilities plays an important role in developing alternative materials that maintain performance while reducing environmental and health risks. Through these combined efforts, the goal is to create products that are durable, functional, and aligned with a broader commitment to environmental protection and social responsibility.